What Is Digital Marketing?
Digital Marketing is a term that refers to a group of related services that when combined together can be a real game-changer for a business.
The related services and a description of each are as follows:
Website Design, specifically WordPress Website Design:
In order to promote your business, you need a modern website that is not only fast, but is also PC, tablet, and mobile friendly. Your business and your website need to be registered with Google My Business and Bing Places for business services to ensure that potential customers can find you. In regards to the design of your website, it should be setup in a manner that offers easy access to you (email and/or a phone call) while also clearly displaying your services to enable potential customers to understand exactly what you are offering. If the information is available, you should also show examples of your work and perhaps a few recent reviews from your customers.
SEO – Search Engine Optimization
A huge portion of Digital Marketing is SEO. Your website must be continuously optimized and updated to remain relevant within the major search engines. There are several different facets of SEO that must be addressed when your website is built that all have a direct effect on how well your website ranks (basically how far down the list your website is when people are search for specific keywords that are in your niche).
WordPress Speed Optimization
A factor that affects SEO and Bounce Rate is how fast and efficient your website loads on all three of platforms that users are actively using (PC, tablet, and mobile). Every piece of code, images, etc. that are on your website must be properly optimized to ensure that your website is fast and efficient.
FAST WordPress Website Hosting
There are plenty of WordPress Website Hosting options available, but only a select few are running on cutting edge servers with insane connection speeds and bandwidth to the internet. Skyfall Digital Media’s web servers fall into this category. A highly optimized WordPress Website can only flex its muscles if it resides on a server that can handle the load that is applied to it when a web browser makes a request to view your website.
Digital Advertising (Ads)
Organic traffic through proper SEO can only propel your business so far. It is highly recommended that you also run Google, Instagram, and/or Facebook ads (the platform you choose to engage depends on what market you are in). Google Ads, for instance, allow you to pay to place your advertisement above the organic search results. This form of Digital Marketing is imperative in the current online environment. Skyfall Digital Media has the tools to do in-depth keyword research to ensure that your ads will reach their maximum potential.
WordPress Website Maintenance
Everything that is man-made can and will fail in time. Don’t take a risk in losing your website. Take the time and spend the money to backup your website to a secure offline location. This will enable your website to be restored in the event of a catastrophic failure of the web server.
The Big Picture
Skyfall Digital Media offers the Digital Marketing services above (and more, we also create custom logos) that are each intended to help grow your business. Our most successful customers hire us to perform all of these services which results in business growth. You can have the greatest skills, customer service, and intentions, but without customer engagement, your business will not succeed. Digital Marketing brings the people to you, which allows you to do what you do best and convert them into customers.