Marketing Consulting FAQ
Short answers to how Skyfall works. Consulting is sold separate from websites, SEO, ads, and hosting. You can buy the plan and not buy production.
What does Skyfall actually sell?
Three consulting offers, then optional execution.
- Marketing audit — $1,500–$8,000. Written diagnosis.
- 90-day strategy sprint — $4,500–$18,000. A plan you can run.
- Fractional CMO — $2,500–$12,000/month. Part-time leadership.
Sites, SEO, ads, and hosting exist. They come after the brief.
What does a marketing consultant do?
Name what is working, what is wasting money, and what to stop. Then set the order of work. That is not the same as producing posts or ads.
How is a consultant different from an agency?
Consultant = the plan. Agency = the hours. Read marketing consultant vs agency.
When should I hire a marketing consultant?
When you cannot explain what last quarter’s spend produced, the owner is still the CMO, or you are about to buy another retainer. If the brief already exists, buy production — not another strategy meeting.
How much does marketing consulting cost?
| Offer | Typical investment |
|---|---|
| Audit | $1,500–$8,000 |
| 90-day sprint | $4,500–$18,000 |
| Fractional CMO | $2,500–$12,000/month |
Exact scope is written before work starts. No mandatory long-term contract.
Do I need a marketing audit before hiring an agency?
Usually yes, if you cannot name the constraint. The free SEO analysis is a tool snapshot. The paid marketing audit covers site, search, ads, tracking, and follow-up.
How well is my site optimized for SEO?
Use the tool for a scan. Do not treat the score as a strategy.
What is a 90-day marketing strategy sprint?
A fixed project between a one-off audit and a monthly seat: positioning, channel stack, roadmap, and a kill-list. Details: 90-day marketing strategy sprint.
What does a fractional CMO do?
Priorities, reviews, and what to stop. About 10–15 hours a month of senior direction — not a junior coordinator with a better title. Fractional CMO · Fractional CMO vs full-time CMO.
Do I have to buy websites or SEO from you?
No. Take the plan inside or to another vendor.
Do you still build websites and run SEO and ads?
Yes, when the brief exists. A rebuild or a new ad account is often the wrong first buy.
How long does SEO take?
Meaningful organic movement is usually months, not days. It depends on the site, the competition, and whether tracking even works. We will not quote “page 1 in 30 days.”
What is the difference between SEO and paid search?
SEO is unpaid visibility that compounds if the pages and the offer are right. Paid search is rented attention that stops when the budget stops. Neither replaces a brief. If intake cannot handle leads, paid search only buys a more expensive mess.
How long does a website take?
A simple site can ship in a few weeks once content and the brief exist. A rebuild with messy migrations takes longer. The brief is the part people skip.
Do you work with law firms?
Yes. Consulting and production stay separate: law firm marketing consulting and law firm execution.
Where are you based?
Courtland, Virginia. Hampton Roads in person when it helps. Remote is normal. Hours: Monday–Friday, 9 AM–5 PM EST.
Is there a long-term contract?
No mandatory long-term contract on consulting. Fractional seats are month-to-month with written notice.
How do I start?
Schedule a consultation or email marketing@skyfalldigitalmedia.com.
Bring the last 90 days of traffic, leads, spend, and close rate if you have them. If you do not, that is the first problem we will name.